Heineken Experience: Entry Ticket

The world-famous Heineken® Brewery, established in 1867, continues to be a prime destination for beer enthusiasts in the heart of Amsterdam. Transformed into an interactive, semi-guided, and immersive attraction within the old brewery premises, it offers multiple tastings and complimentary beer, making it a must-visit spot for beer fans and an essential Amsterdam experience. Begin your journey at the Heineken Experience by exploring historic brewing rooms adorned with authentic 18th-century wooden and copper machinery. Engage in modern interactive games sponsored by Formula 1, UEFA Champions League, and the Rugby World Cup, showcasing Heineken's timeless appeal. Chuckle-worthy exhibits reveal unique perspectives, such as experiencing life as a beer bottle and gaining a beer's-eye view of the brewing process. Delve deeper into the brewing process by tasting, touching, and smelling the four all-natural ingredients that make up Heineken® beer, all in the spirit of scientific exploration. Conclude your visit with a small beer-tasting session during the tour, followed by two more complimentary beers at the stylish, atmospheric bar. You'll leave not only with a comprehensive understanding but also a newfound fluency in the international language of Pilsner.

Audio guide: Chinese, Dutch, English, French, German, Italian, Portuguese, Russian, Spanish

Live guide: English

Immerse yourself in the captivating Heineken Experience, a journey that transcends time and tradition within the historic walls of the Heineken Brewery. Step into meticulously preserved brewing rooms adorned with authentic 18th-century wooden and copper machinery, where the echoes of brewing history come alive. Engage your senses with modern interactive exhibits sponsored by prestigious sporting events, offering a unique blend of entertainment and enlightenment. Delight in chuckle-worthy perspectives, from experiencing life as a beer bottle to gaining a beer's-eye view of the brewing process. Embark on a scientific exploration of the brewing process, where you'll taste, touch, and smell the four all-natural ingredients that define Heineken beer. Conclude your immersive journey with a small beer-tasting session led by expert guides, followed by two complimentary brews at the stylish, atmospheric bar. Depart the Heineken Experience not only with a comprehensive understanding of Heineken's rich heritage but also with a newfound fluency in the international language of Pilsner. Cheers to an unforgettable adventure through the world of Heineken, where every sip tells a story of passion, craftsmanship, and enduring tradition.